All Work
Yohan — Brand Identity
A distinctive logo and visual identity for Yohan, a construction company, combining a bold symbol, confident typography and a high-visibility orange palette.
IndustryOther
ServicesVisual Identity, Creative Direction
PlatformsNot specified
Project FocusBrand Identity
THE BRIEF
Create a clear, recognisable identity for Yohan that reflects its construction focus and works across everyday business and site applications.
OUR APPROACH
The identity pairs a distinctive geometric symbol with a bold wordmark and an orange-and-charcoal palette. The design was explored across digital layouts, workwear, vehicles and site signage to demonstrate its versatility at different scales.
THE WORK
THE OUTCOME
A cohesive visual identity with a distinctive logo and a consistent colour and typography system, supported by mockups demonstrating its application across construction-related materials.
